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April 13, 2023
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Simplifying Payments: The Paramount Commerce Story

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Article
April 13, 2023
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Simplifying Payments: The Paramount Commerce Story

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In the early 2000s, e-commerce was changing how people shopped and paid online. However, payment experiences were not always keeping up.

Credit card declines created friction for consumers. At the same time, many emerging digital payment methods had limited adoption.

There was an opportunity to make online payments simpler by connecting consumers more directly to their bank accounts.

That idea helped shape the story of Paramount Commerce.

From a Simple Idea to Pay by Bank

Paramount Commerce was founded in 2003 with a simple goal: make online payments easier and more accessible.

The company's first payment product, INSTADEBIT, allowed consumers to pay online directly from their bank accounts without using an e-wallet.

The product gained traction quickly. Within its first year, INSTADEBIT was processing more than $50 million in monthly transactions.

This early focus on bank-based payments became the foundation for Paramount Commerce's approach to payment technology:

  • Make payments simple for consumers.
  • Give businesses reliable payment infrastructure.
  • Connect consumers to the bank accounts they already use.

Expanding Bank-Based Payments

As Paramount Commerce grew, the company continued to expand its payment technology and reach.

The company introduced Instant Bank Transfer, giving consumers another way to make payments directly through their bank accounts.

This created an alternative to traditional card and wallet-based payment methods. It also gave businesses another way to accept bank-based payments.

Over time, Paramount Commerce continued investing in bank payment technology, banking connectivity, risk management, and payment infrastructure.

This experience helped shape what businesses need from a Canadian pay by bank provider:

  • Reliable payment infrastructure
  • Strong banking connectivity
  • Effective risk management
  • Simple consumer payment experiences
  • Scalable payment technology

Supporting the Growth of Online Gaming

As regulated online gaming expanded into new markets, payment infrastructure became an increasingly important part of the operator experience.

Paramount Commerce had already worked with international gaming businesses. The company brought that experience to emerging regulated markets.

When regulated online gaming launched in New Jersey in 2013, Paramount Commerce supported gaming merchants with its Instant Bank Transfer solution.

The company later expanded into Europe, including opening an office in Malta and obtaining a UK FCA Payments Institution licence.

Working across different markets gave Paramount Commerce experience with the regulatory, technical, and payment requirements of online gaming.

That experience continues to inform the company's approach to iGaming payments today.

Bringing Pay by Bank to Canadian Merchants

As Canada's regulated gaming market developed, Paramount Commerce continued to invest in its Canadian payment capabilities.

In 2020, the company launched a payment solution designed for Canadian merchants and consumers.

Canada's legalization of single-event sports betting in 2021 accelerated the growth of the regulated gaming market. The launch of Ontario's regulated iGaming market in 2022 created another opportunity for international gaming operators entering Canada.

Paramount Commerce was able to draw on its experience in the United States and Europe while developing payment experiences for Canadian consumers.

Today, the company supports businesses across several industries, including:

  • iGaming and sports betting
  • Digital commerce
  • Financial services
  • Remittance
  • Crypto

Built Around Canadian Payment Preferences

Canada has a unique payments ecosystem. Businesses serving Canadian consumers need to understand how local consumers prefer to pay.

Familiar payment methods can make the payment experience easier for consumers and help businesses serve the Canadian market more effectively.

Paramount Commerce supports Canadian businesses and international partners with bank payment solutions, including Interac e-Transfer® and Instant Bank Transfer.

Local expertise matters because payment infrastructure involves more than simply adding another payment method.

Businesses also need to consider:

  • Canadian banking infrastructure
  • Consumer payment behaviour
  • Regulatory requirements
  • Payment preferences
  • Transaction performance
  • Risk management

Understanding these factors helps businesses create payment experiences that are better suited to Canadian consumers.

More Than 20 Years of Payment Experience

For more than two decades, Paramount Commerce has evolved alongside changes in e-commerce, financial technology, and consumer payment behaviour.

The company has processed more than $100 billion in payments and supports millions of Canadian consumers through its payment ecosystem.

Its experience spans multiple industries and payment use cases, including online gaming, sports betting, digital commerce, financial services, remittance, and other businesses that need reliable bank-based payment infrastructure.

The focus remains straightforward:

Simplify payments.

For consumers, that means creating convenient ways to pay. For businesses, it means providing the infrastructure, connectivity, risk management, and support needed to manage payments at scale.

What's Next for Paramount Commerce?

Payment technology continues to evolve.

Consumers expect payments to be fast, familiar, and secure. Businesses need payment infrastructure that can keep up with changing expectations, new markets, and growing transaction volumes.

For Canadian businesses and international companies entering Canada, choosing the right payment provider is an important part of that process.

A strong Canadian payment provider should understand the local payments environment while offering the technology and support needed to grow.

Paramount Commerce continues to build on more than 20 years of experience in bank-based payments.

Whether a business needs a Canadian pay by bank provider, payment infrastructure for iGaming and sports betting, or bank payment solutions for another industry, the goal remains the same: simplify payments for businesses and the consumers they serve.

Ready to Simplify Payments?

Learn how Paramount Commerce can help your business provide simpler bank-based payment experiences in Canada.

Let us simplify payments for you today: https://www.paramountcommerce.com/book-a-demo

For pricing information, please visit: https://www.paramountcommerce.com/pricing

Learn about our Interac e-Transfer and Instant Bank Transfer solution

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