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September 19, 2024
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How Open Banking Will Impact iGaming and Sports Betting In Canada

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Article
September 19, 2024
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How Open Banking Will Impact iGaming and Sports Betting In Canada

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As Canada's iGaming and sports betting markets continue to develop, payment technology will play an increasingly important role in the player experience.

One technology that could have a significant impact is open banking, also known in Canada as consumer-driven banking. Open banking allows consumers to securely share financial information and interact with financial services through authorized third-party providers.

For gaming operators, the development of open banking in iGaming Canada could create new opportunities around payment speed, security, verification, and the overall player experience.

Here's what operators should know.

1. Faster and More Convenient Payments

Payment speed is an important part of the iGaming experience. Players expect deposits to be convenient and want reliable access to eligible withdrawals.

In markets where open banking is established, players can connect their bank accounts directly to payment services, making it possible to move money between accounts more efficiently.

For Canadian operators, the growth of pay by bank Canada solutions could provide another way to deliver fast, familiar bank-based payment experiences.

As Canada's payment ecosystem evolves, operators may increasingly look at bank payments for sportsbooks and online casinos as part of their broader payment strategy.

The opportunity is particularly relevant for live sports betting, where delays during account funding can create unnecessary friction.

2. Enhanced Security and Verification

Security is another potential benefit of open banking.

Rather than relying entirely on traditional payment credentials, open banking can allow consumers to authenticate through their financial institution when connecting their accounts or authorizing payments.

This can create a more secure payment experience while giving payment providers additional information that may help with transaction verification and risk management.

For gaming operators, this could be particularly relevant as they look for ways to balance payment convenience with strong security controls.

Bank-based iGaming payments can also provide another layer of familiarity for players who are already accustomed to managing their finances through their banking provider.

3. Potential Compliance Benefits

Compliance is a major consideration for iGaming and sports betting operators.

Operators need processes that support requirements such as Know Your Customer (KYC), Anti-Money Laundering (AML), transaction monitoring, and responsible gaming.

Open banking may provide payment providers and other authorized third parties with access to verified financial information, subject to applicable permissions, regulations, and consumer consent.

This could create opportunities to make certain verification and risk processes more efficient.

However, open banking should not be viewed as a replacement for an operator's existing compliance framework. Its value will depend on how the technology develops within Canada's regulatory environment and how operators and payment providers implement it.

4. A More Connected Player Experience

Open banking could also contribute to a more seamless payment journey.

Players could potentially connect their bank accounts to gaming platforms or payment services without relying solely on traditional card-based payment flows.

For operators, this could mean fewer steps between a player deciding to make a deposit and completing the transaction.

Over time, open banking online casinos and sportsbooks could also use connected financial data, where appropriately authorized and permitted, to create more relevant payment and financial management experiences.

Any use of financial data would need to prioritize transparency, consumer consent, privacy, and responsible gaming.

5. Supporting the Evolution of Canadian iGaming Payments

The development of open banking is part of a broader shift in how consumers interact with financial services.

Canadian players are already familiar with bank-based payment experiences. As payment technology continues to evolve, operators will need to consider how emerging solutions fit alongside established methods such as Interac e-Transfer® and other payment options.

This makes understanding Canadian iGaming payment trends increasingly important for operators planning their payment strategies.

Rather than replacing existing payment methods overnight, open banking and Canadian pay by bank solutions could become another part of a broader payment ecosystem.

What Does Open Banking Mean for Canadian iGaming Operators?

For operators, the potential impact of open banking goes beyond simply adding another payment method.

It could influence:

  • Deposits: More convenient bank-based account funding
  • Withdrawals: Potentially faster access to eligible winnings
  • Security: Bank-level authentication and additional transaction information
  • Verification: New opportunities to support identity and risk processes
  • Player experience: Fewer steps and less payment friction
  • Payment strategy: Greater choice as Canada's payment ecosystem evolves

The timing and availability of specific open-banking capabilities in Canada will depend on regulatory developments, financial institution participation, and the payment solutions available to operators.

Preparing for the Future of iGaming Payments in Canada

Open banking has the potential to change how Canadian players fund gaming accounts and access their winnings.

For operators, the opportunity is not simply about adopting the newest payment technology. It is about understanding how emerging solutions can work alongside familiar payment methods to create a secure, reliable, and convenient player experience.

As open banking for iGaming in Canada continues to develop, operators should keep an eye on regulatory changes, consumer adoption, payment infrastructure, and the capabilities of their payment partners.

For gaming businesses looking to strengthen their Canadian payment strategy, Paramount Commerce provides payment infrastructure and bank-based payment solutions designed for the Canadian market.

Explore Canadian iGaming payment solutions and see how a Canadian payment partner can support your gaming operation as payment technology evolves: TALK TO US

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