Article
August 21, 2025
2
mins

Leveling Up: Our Brand’s Next Chapter

By
Varad Mehta
Article
August 21, 2025
2
mins

Leveling Up: Our Brand’s Next Chapter

Host:
Varad Mehta
Guest:
Guest:

As Paramount Commerce enters a pivotal moment in its journey, we’re proud to unveil our updated visual identity and a redesigned website—marking more than just a fresh look. This brand refresh reflects our evolution as a company and our bold step toward shaping the future of payments in Canada and beyond.

For over two decades, we’ve addressed customer pain points with innovative pay‑by‑bank solutions, making transactions seamless for merchants and consumers. Now, as our brand matures, our ambition extends far beyond payment processing—we’re building next‑generation experiences that fuel business growth, strengthen trust, and inspire industry innovation.

Our leadership team sees this moment as the launchpad for:

  • Innovative features that go beyond payment processing
  • Consumer‑centric, seamless experiences
  • Strategic expansion into new markets and verticals
  • A relentless commitment to collaboration and growth

Leadership Perspectives

“With our refreshed brand and redesigned website, we’re building on our strong foundation to simplify payments for merchants and consumers. While our look has evolved, our mission remains the same—delivering innovative features, refining our products, and leveraging advancements to exceed expectations,” said Kristi Lewis, VP Marketing

“Our updated brand identity marks the next chapter in our journey, but our commitment is unchanged: partnering with merchants on innovative product enhancements, expanding into new markets, and strengthening our teams to deliver exceptional value,” said Sereena Boparai, Chief Revenue Officer

More Than Just Payments

Our refreshed brand and website embody:

  • Trust: Strengthening longstanding relationships with merchants and consumers.
  • Innovation: Leveraging AI, open banking, and advanced features.
  • Growth: Expanding our team and presence in new verticals
  • Community: Deepening engagement within Canada’s financial ecosystem and beyond

This is more than a design update—it’s a statement of intent. Paramount Commerce is going beyond payments to create meaningful experiences and deliver real business outcomes for all our partners and stakeholders.

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