After back-to-back Chiefs-led Super Bowls, Super Bowl 60 delivered a refreshing change, featuring two teams few expected to make it to the final stage: the Seattle Seahawks and the New England Patriots. The game itself didn’t disappoint. Three quarters of tight, defensive football set the stage for a thrilling final quarter, where 30 total points were scored. Nielsen’s Big Data + Panel reported that the event drew 124.9 million viewers across NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+.

The excitement extended well beyond the field. Bad Bunny’s Apple Music Super Bowl Halftime Show drew a lot of viewers who were excited to see the Grammy-winning artist. According to a report, Bad Bunny’s performance attracted 128.2 million viewers on NBC, which is now the fourth-most-watched halftime show, and it has already surpassed 60 million views on YouTube. It’s safe to say Super Bowl 60 had a massive audience.

And many of those viewers weren’t just watching, they were betting too. From prop bets such as the length of the national anthem to player stats such as Sam Darnold’s passing yards, wagering activity was high. And once again, Paramount Commerce saw strong year-over-year growth as a key payments partner in the Canadian iGaming and sports betting space.

Super Bowl 60 Betting Expectations

Heading into Super Bowl 60, the American Gaming Association (AGA) estimated that Americans would legally wager a record 1.76 billion dollars on the game. This projection highlights the continued expansion and strength of a regulated betting market. While final post-game figures and ratings have not yet been published, these projections showcase how embedded regulated sports betting has become in the Super Bowl experience.

Paramount Commerce’s year-over-year Super Bowl growth

In Canada, Paramount Commerce delivered another strong Super Bowl performance. Over the Super Bowl 60 weekend (February 8–9, 2026, including post-game Monday), Paramount processed $72 million in total volume, a 22.0% year-over-year increase compared to last year’s Super Bowl period.

Transaction activity also increased, with total transactions up 13.2% year-over-year. This growth was driven by higher player engagement and deeper penetration across operator partners. Unique users rose by 9.8%, signaling that more bettors are choosing Paramount Commerce’s Interac^® solution to fund their accounts and cash out winnings.

As regulated iGaming and sports betting continue to grow in Canada, Paramount Commerce remains well-positioned to support peak traffic during major sporting events. With a record-setting halftime show by Bad Bunny and a record-setting performance on the payments side by Paramount Commerce, Super Bowl 60 proved to be another milestone moment. We’re proud to have delivered the best payment experience for our merchants and their consumers that continues to drive record engagement.